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A national treasure of a brand dating back to 1791.

Client: Ordnance Survey

Agency: other Creative Ltd

Role: Creative Director, Designer, Illustrator

But competing globally with companies like Google meant that the OS brand had to modernise in order to stand out from the rest. It was necessary for the new brand to strike a balance between the familiar and the forward-looking.

We developed a new logo, new brand values, new map covers, new website and new brand guidelines, plus everything in between.

Staying true to the essence of OS meant that, despite the change, everybody felt connected with and supportive of the new brand; from board level, to grassroots, to the people who just love collecting OS maps.

Read brand reviews:

Building a brand from
the ground up

Client: Slim-Be

Agency: other Creative Ltd

Role: Creative Director, Designer, Illustrator

Slim-Be is a way of losing weight that starts with a passion for food.

A brand new product in a highly competitive market requires pakcaging that stands out on busy shop shelves.

Speaking to an intelligent audience,
it was important to take them on an informative journey and educate
them about the benefits of Slim-Be.

Everything from logotype, appetising imagery, evocative packaging and clear communication was developed to
retain and heighten the brand vision, while adding impact, consistency
and taste.

Find out more at www.slim-be.com

Building a brand from
the ground up

Client: Slim-Be

Agency: other Creative Ltd

Role: Creative Director, Designer, Illustrator

Slim-Be is a way of losing weight that starts with a passion for food.

A brand new product in a highly competitive market requires pakcaging that stands out on busy shop shelves.

Speaking to an intelligent audience,
it was important to take them on an informative journey and educate
them about the benefits of Slim-Be.

Everything from logotype, appetising imagery, evocative packaging and clear communication was developed to
retain and heighten the brand vision, while adding impact, consistency
and taste.

Find out more at www.slim-be.com

Building a brand from
the ground up

Client: Slim-Be

Agency: other Creative Ltd

Role: Creative Director, Designer, Illustrator

Slim-Be is a way of losing weight that starts with a passion for food.

A brand new product in a highly competitive market requires pakcaging that stands out on busy shop shelves.

Speaking to an intelligent audience,
it was important to take them on an informative journey and educate
them about the benefits of Slim-Be.

Everything from logotype, appetising imagery, evocative packaging and clear communication was developed to
retain and heighten the brand vision, while adding impact, consistency
and taste.

Find out more at www.slim-be.com

Building a brand from
the ground up

• Ideas with impact

This is the title of your first blog post

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Read Eley here >

Read Creative Review here >

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A national treasure of a brand dating back to 1791.

But competing globally with companies like Google meant that the OS brand had to modernise in order to stand out from the rest. It was necessary for the new brand to strike a balance between the familiar and the forward-looking.

We developed a new logo, new brand values, new map covers, new website and new brand guidelines, plus everything in between.

Staying true to the essence of OS meant that, despite the change, everybody felt connected with and supportive of the new brand; from board level, to grassroots, to the people who just love collecting OS maps.

Read brand reviews:

Eley Designs

Creative Review

Campaign Live

Building a brand from
the ground up

Slim-Be is a way of losing weight that starts with a passion for food.

A brand new product in a highly competitive market requires pakcaging that stands out on busy shop shelves.

Speaking to an intelligent audience,
it was important to take them on an informative journey and educate
them about the benefits of Slim-Be.

Everything from logotype, appetising imagery, evocative packaging and clear communication was developed to
retain and heighten the brand vision, while adding impact, consistency
and taste.

Find out more at www.slim-be.com

Building a brand from
the ground up

Slim-Be is a way of losing weight that starts with a passion for food.

A brand new product in a highly competitive market requires pakcaging that stands out on busy shop shelves.

Speaking to an intelligent audience,
it was important to take them on an informative journey and educate
them about the benefits of Slim-Be.

Everything from logotype, appetising imagery, evocative packaging and clear communication was developed to
retain and heighten the brand vision, while adding impact, consistency
and taste.

Find out more at www.slim-be.com

Building a brand from
the ground up

Slim-Be is a way of losing weight that starts with a passion for food.

A brand new product in a highly competitive market requires pakcaging that stands out on busy shop shelves.

Speaking to an intelligent audience,
it was important to take them on an informative journey and educate
them about the benefits of Slim-Be.

Everything from logotype, appetising imagery, evocative packaging and clear communication was developed to
retain and heighten the brand vision, while adding impact, consistency
and taste.

Find out more at www.slim-be.com

Building a brand from
the ground up

• Ideas with impact

This is the title of your first blog post

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