top of page

What gets me out of bed?

I’m obsessed with the big questions. Not so much about life and death, but more on how I can help an idea really succeed through a unique and boundary-pushing design approach.

I believe powerful campaigns are built on a strong understanding of human behaviour. This insight shapes my creative strategy and informs my approach to any project, adapting methods and ideas to suit the audience and to ensure the right message is being communicated.


As a seasoned (+18 years) and award-winning (print and digital) agency creative – who has now gone freelance – I am a passionate leader with a proven track record for translating complex ideas into slick, successful campaigns for my clients.


I’ve worked on global campaigns, built brands from the ground up, helped charities raise awareness and funds, I’ve managed and motivated interdisciplinary teams, organised and led workshops for clients, and can make an excellent cup of tea.


Seeing a project through from start to finish gives me joy. However, as a freelancer I understand the need to dip in and out of an existing project or team – which I can do seamlessly – bringing insight, ideas and execution as required.


I’m available for work proposals, collaborations, talks, workshops, dessert tastings, you name it! Let me know how I can help:

bottom of page