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Client: NATS

Agency: aia

Role: Art Director

NATS is a global leader in air traffic control and airport performance. 
Attracting the right type of candidate is never easy. To recruit Air Traffic Controllers, NATS needed to reach a broad audience with problem solving skills, and who could handle pressure and adapt to changing situations. 
 
We designed a recruitment Airstream that could travel to Airshows across the country. Inside we created games, such as shape tracking, sequential memory and reactivity, that demonstrated the type of skills you need to become an Air Traffic Controller. 
Recognition: 
2009 CIPD
Runner-up - Outdoor 

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