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Building a brand from
the ground up

Client: Slim-Be

Agency: other Creative Ltd

Role: Creative Director, Designer, Illustrator

Slim-Be is a way of losing weight that starts with a passion for food. 
 
A brand new product in a highly competitive market requires packaging  that stands out on busy shop shelves.
Speaking to an intelligent audience,
it was important to take them on an informative journey and educate
them about the benefits of Slim-Be.
 
Everything from logotype, appetising imagery, evocative packaging and clear communication was developed to 
retain and heighten the brand vision, while adding impact, consistency
and taste.
 
www.slim-be.com
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