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Building a brand from
the ground up
Agency: other Creative Ltd
Role: Creative Director, Designer, Illustrator
Slim-Be is a way of losing weight that starts with a passion for food.
A brand new product in a highly competitive market requires packaging that stands out on busy shop shelves.
Speaking to an intelligent audience,
it was important to take them on an informative journey and educate
them about the benefits of Slim-Be.
Everything from logotype, appetising imagery, evocative packaging and clear communication was developed to
retain and heighten the brand vision, while adding impact, consistency
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