Standing up for what you believe
Client: Refugee Council
Agency: other Creative Ltd
Role: Creative Director, Art Director
Refugee council is an organisation that provides specialist help and advice to refugees and people seeking asylum.
They send out quarterly Direct Mail appeals to their warm audience in order to raise funds to fight for a fairer system.
During the past few years the public’s perception regarding refugees has been split, and with this appeal it was more important than ever to highlight the importance of standing united and championing the rights of refugees.
A “I am a refugee champion” badge was given to every donor so they could proudly wear it in public and hopefully raise awareness of the government’s unfair and unsympathetic system.