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Student accommodation with a difference

Client: Greystar

Agency: other Creative Ltd

Role: Creative Director, Designer

US-based student accommodation specialists Greystar had a vision for a new kind of student living here in the UK. A high-end, all inclusive, living environment where students could thrive and excel in their studies, while making lifelong friends. A home away from home.
 
With an ambitious 3 year plan to become sector leaders, Greystar needed a brand that would stand out and appeal to both students and parents. A strong sector positioning informed the brand and visual ID. Assets created included a new name, a logo, strapline, brand values, as well as the practical collateral required for launch; such as business cards, building signage and promotional materials for student fairs.

Read review: 
The Guardian
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