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A national treasure of a brand dating back to 1791.
Client: Ordnance Survey
Agency: other Creative Ltd
Role: Creative Director, Designer, Illustrator
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But competing globally with companies like Google meant that the OS brand had to modernise in order to stand out from the rest. It was necessary for the new brand to strike a balance between the familiar and the forward-looking.
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We developed a new logo, new brand values, new map covers, new website and new brand guidelines, plus everything in between.
Staying true to the essence of OS meant that, despite the change, everybody felt connected with and supportive of the new brand; from board level, to grassroots, to the people who just love collecting OS maps.
Read brand reviews:
Eley Designs
Creative Review
Campaign Live
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Building a brand from
the ground up
Client: Slim-Be
Agency: other Creative Ltd
Role: Creative Director, Designer, Illustrator
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Slim-Be is a way of losing weight that starts with a passion for food.
A brand new product in a highly competitive market requires pakcaging that stands out on busy shop shelves.
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Speaking to an intelligent audience,
it was important to take them on an informative journey and educate
them about the benefits of Slim-Be.
Everything from logotype, appetising imagery, evocative packaging and clear communication was developed to
retain and heighten the brand vision, while adding impact, consistency
and taste.
Find out more at www.slim-be.com
Building a brand from
the ground up
Client: Slim-Be
Agency: other Creative Ltd
Role: Creative Director, Designer, Illustrator
​
Slim-Be is a way of losing weight that starts with a passion for food.
A brand new product in a highly competitive market requires pakcaging that stands out on busy shop shelves.
​
Speaking to an intelligent audience,
it was important to take them on an informative journey and educate
them about the benefits of Slim-Be.
Everything from logotype, appetising imagery, evocative packaging and clear communication was developed to
retain and heighten the brand vision, while adding impact, consistency
and taste.
Find out more at www.slim-be.com
Building a brand from
the ground up
Client: Slim-Be
Agency: other Creative Ltd
Role: Creative Director, Designer, Illustrator
​
Slim-Be is a way of losing weight that starts with a passion for food.
A brand new product in a highly competitive market requires pakcaging that stands out on busy shop shelves.
​
Speaking to an intelligent audience,
it was important to take them on an informative journey and educate
them about the benefits of Slim-Be.
Everything from logotype, appetising imagery, evocative packaging and clear communication was developed to
retain and heighten the brand vision, while adding impact, consistency
and taste.
Find out more at www.slim-be.com
Building a brand from
the ground up
• Ideas with impact
Making a big difference with small actions
Client: Unilever
Agency: other Creative Ltd
Role: Creative Director, Designer, Illustrator
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Unilever has been world leaders in sustainability since 2010.
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We designed a global campaign and toolkit to help local markets inspire employees to change their behaviour.
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All 170,000 employees globally needed to see the positive environmental impact of their individual actions.
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The SGL campaign inspired thousands of small actions to save water, cut waste and reduce greenhouse gas emissions at work and at home.
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Watch the campaign video
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Awards:
2014 EvCom Clarion Awards
Gold - Communicating CSR
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