A national treasure of a brand dating back to 1791
Client: Ordnance Survey
Agency: other Creative Ltd
Role: Creative Director, Art Director
OS is Britain’s mapping agency -
a national treasure of a brand dating back to 1791. But competing globally with companies like Google meant that the OS brand had to modernise in order to stand out from the rest. It was necessary for the new brand to strike a balance between the familiar and the forward-looking.