A national treasure of a brand dating back to 1791.
Client: Ordnance Survey
Agency: other Creative Ltd
Role: Creative Director, Designer, Illustrator
But competing globally with companies like Google meant that the OS brand had to modernise in order to stand out from the rest. It was necessary for the new brand to strike a balance between the familiar and the forward-looking.
We developed a new logo, new brand values, new map covers, new website and new brand guidelines, plus everything in between.
Staying true to the essence of OS meant that, despite the change, everybody felt connected with and supportive of the new brand; from board level, to grassroots, to the people who just love collecting OS maps.
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Eley Designs
Creative Review
Campaign Live
Building a brand from
the ground up
Client: Slim-Be
Agency: other Creative Ltd
Role: Creative Director, Designer, Illustrator
Slim-Be is a way of losing weight that starts with a passion for food.
A brand new product in a highly competitive market requires pakcaging that stands out on busy shop shelves.
Speaking to an intelligent audience,
it was important to take them on an informative journey and educate
them about the benefits of Slim-Be.
Everything from logotype, appetising imagery, evocative packaging and clear communication was developed to
retain and heighten the brand vision, while adding impact, consistency
and taste.
Find out more at www.slim-be.com
Building a brand from
the ground up
Client: Slim-Be
Agency: other Creative Ltd
Role: Creative Director, Designer, Illustrator
Slim-Be is a way of losing weight that starts with a passion for food.
A brand new product in a highly competitive market requires pakcaging that stands out on busy shop shelves.
Speaking to an intelligent audience,
it was important to take them on an informative journey and educate
them about the benefits of Slim-Be.
Everything from logotype, appetising imagery, evocative packaging and clear communication was developed to
retain and heighten the brand vision, while adding impact, consistency
and taste.
Find out more at www.slim-be.com
Building a brand from
the ground up
Client: Slim-Be
Agency: other Creative Ltd
Role: Creative Director, Designer, Illustrator
Slim-Be is a way of losing weight that starts with a passion for food.
A brand new product in a highly competitive market requires pakcaging that stands out on busy shop shelves.
Speaking to an intelligent audience,
it was important to take them on an informative journey and educate
them about the benefits of Slim-Be.
Everything from logotype, appetising imagery, evocative packaging and clear communication was developed to
retain and heighten the brand vision, while adding impact, consistency
and taste.
Find out more at www.slim-be.com
Building a brand from
the ground up
• Ideas with impact
Anyone can be brave for London
Client: Metropolitan Police
Agency: aia
Role: Art Director
Ahead of the 2012 London Olympics,
the Mayor of London ordered the Met police to double the number of Special Constables. A new campaign was needed to show how part-timers can make a real difference. However, research showed that the public believed that there is only one certain type of person who would join the police. Yet, anyone can be brave, given the chance. The campaign needed to challenge this preconception.
With that in mind, we wanted to create something that people would enjoy and make them think about the role of a Special Constable in a different way. Giving the campaign humour and pop culture reference made the commuters
of London stop and take a closer look. The campaign was rolled out on London’s public transport, including the underground and buses, newspapers
and billboards.
As a direct result of the campaign,
the Met police received over 900 applications every month, making it way above the target the Mayor had ordered.
Awards:
2009 CIPD
Winner - Outdoor and Press Advertisement
2009 RADS
Silver - Best Campaign
www.theguardian.com
