A national treasure of a brand dating back to 1791.
Client: Ordnance Survey
Agency: other Creative Ltd
Role: Creative Director, Designer, Illustrator
But competing globally with companies like Google meant that the OS brand had to modernise in order to stand out from the rest. It was necessary for the new brand to strike a balance between the familiar and the forward-looking.
We developed a new logo, new brand values, new map covers, new website and new brand guidelines, plus everything in between.
Staying true to the essence of OS meant that, despite the change, everybody felt connected with and supportive of the new brand; from board level, to grassroots, to the people who just love collecting OS maps.
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Eley Designs
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Building a brand from
the ground up
Client: Slim-Be
Agency: other Creative Ltd
Role: Creative Director, Designer, Illustrator
Slim-Be is a way of losing weight that starts with a passion for food.
A brand new product in a highly competitive market requires pakcaging that stands out on busy shop shelves.
Speaking to an intelligent audience,
it was important to take them on an informative journey and educate
them about the benefits of Slim-Be.
Everything from logotype, appetising imagery, evocative packaging and clear communication was developed to
retain and heighten the brand vision, while adding impact, consistency
and taste.
Find out more at www.slim-be.com
Building a brand from
the ground up
Client: Slim-Be
Agency: other Creative Ltd
Role: Creative Director, Designer, Illustrator
Slim-Be is a way of losing weight that starts with a passion for food.
A brand new product in a highly competitive market requires pakcaging that stands out on busy shop shelves.
Speaking to an intelligent audience,
it was important to take them on an informative journey and educate
them about the benefits of Slim-Be.
Everything from logotype, appetising imagery, evocative packaging and clear communication was developed to
retain and heighten the brand vision, while adding impact, consistency
and taste.
Find out more at www.slim-be.com
Building a brand from
the ground up
Client: Slim-Be
Agency: other Creative Ltd
Role: Creative Director, Designer, Illustrator
Slim-Be is a way of losing weight that starts with a passion for food.
A brand new product in a highly competitive market requires pakcaging that stands out on busy shop shelves.
Speaking to an intelligent audience,
it was important to take them on an informative journey and educate
them about the benefits of Slim-Be.
Everything from logotype, appetising imagery, evocative packaging and clear communication was developed to
retain and heighten the brand vision, while adding impact, consistency
and taste.
Find out more at www.slim-be.com
Building a brand from
the ground up
• Ideas with impact
Luxury with a conscience: Founding the VI for Discreet Events
Based in London, Discreet Events is a modern catering brand redefining luxury events through the lens of strict sustainability and premium, bespoke craftsmanship.
I was commissioned to build the brand identity from the ground up at the company's inception. The brief was to create a modern aesthetic capable of capturing both their high-end elegance and their eco-conscious values.
The resulting identity utilises a bold, typographic logo paired with a versatile, circular 'D' monogram. Utilising a clean, geometric typeface and a grounded palette of deep greens and neutrals, the brand identity delivers an upscale, cohesive, and professional presence across digital platforms, product modelling, and live event apparel.
